Nike - Eight Inc.

Nike.
Changing relationships.

Introduction

Creating an emotional tie to the brand through the physical space.

Nike stores were traditionally about great product merchandised within branded spaces. But they wanted to create more meaningful, relevant and lasting relationships with their customers, to design stores where the product was aligned and supported by branded services that would energize and engage. So we worked with them to create physical environments that showcased products, technologies, history, heritage, athletes and stories, and produced a holistic Nike brand experience for consumers.

We have helped to bring the Nike customer service model to life, creating physical environments showcasing Nike products, technologies, history, heritage, athletes and stories. The result was a holistic Nike brand experience and the beginning of a meaningful, relevant and lasting customer relationship.

Zoom LeBron IV 发布

为推出限量版Zoom LeBron IV NYC鞋,在曼哈顿开创了一间面积5,500平方英尺的快闪零售店。

店面运用了叙事风格,以勒布朗詹姆斯各个生活阶段为主题的方式呈现了他的传记之旅。入口处将访客从外部世界过渡到勒布朗的运动世界。这个运动世界里的声音:踏在体育馆地板上的鞋声以及篮球运球声萦绕耳际,悬挂在天花板上的透明丙烯酸管固定着某些个人物品,比如他最喜欢的谷物以及他小时侯曾住过的房屋模型。这些展示加上墙上以及其他管状图案营造出活力十足的城市零售体验。

乔丹品牌Melo M8发布

为了发布卡梅罗-安东尼的新款M8乔丹品牌运动鞋(Melo M8),我们在纽约Bleeker大街的“Flight Lab 159“搭建了一个梦幻设施。

设施的外部装饰采用卡梅罗赛场式的爆发风格,画面从有如破碎的篮球地板构成的狂野空间内迸发而出。专为唤醒篮球巨星独有的运动本能而设计的Melo M8悬挂在木板上,旁边辅以价签。在风暴之眼,凹墙内播放的数字录像放映着卡梅罗谈论是什么驱动和激励着他。

耐克零售

我们深信,市场和机会是由人口结构、生活方式、经济和社会条件塑造形成的。

因此我们帮耐克在策略上做了关键的突破,创造出适应不同消费者市场和房地产类型(市区、郊区、社区、商场和街道)的方案。

耐克城模式被转化为更具体且更具相关性的经销策略,更适用于在全球推广。零售展示的新转变旨在根据当地的具体需求和兴趣提供相应规模的产品给消费者。这种新形式已经成为耐克零售店的全球标准和每个零售渠道的鲜明全新设计。

Credits

Melo M8 Photography by SGM Photography

Share