Creating an emotional tie to the brand through the physical space.
Nike stores were traditionally about great product merchandised within branded spaces. But they wanted to create more meaningful, relevant and lasting relationships with their customers, to design stores where the product was aligned and supported by branded services that would energize and engage. So we worked with them to create physical environments that showcased products, technologies, history, heritage, athletes and stories, and produced a holistic Nike brand experience for consumers.
We have helped to bring the Nike customer service model to life, creating physical environments showcasing Nike products, technologies, history, heritage, athletes and stories. The result was a holistic Nike brand experience and the beginning of a meaningful, relevant and lasting customer relationship.