Globe Telecom - Eight Inc.

Globe Telecom.
Transforming the Telecommunications Industry.


Globe Telecom, the major provider of telecommunications services in the Philippines. Globe operates one of the largest mobile, fixed line, and broadband networks in the country, providing communications services to individual customers, small and medium-sized businesses, corporate and enterprise clients.

With a history of ‘firsts’ in the Philippine telecom industry on their record, from transforming from an after-sales and transactional servicing model to a new retail model. They continue to transform to meet the changing needs of the industry and their customers. The new Gen3 Retail Experience is designed to engage customers and encourage them to explore the use of gadgets and technology, beyond the traditional way. Globe is not focused on selling merely a phone or a plan, but selling an experience.

Globe Retail Program

Re-envisioning the Globe brand and experience from the inside out, Eight Inc. took on a robust task for the new Globe Retail Program. Starting from a vastly improved customer experience paradigm, which eliminated waiting in long lines creating a lacklustre service, Eight Inc. used technology to enable Globe to do away with lines and provide for an entertaining experience while waiting for customer service representatives to approach consumers. A completely re-configurable retail space also responds to a rapidly evolving retail landscape, and provides for an ever-changing platform for display in the face of stiff competition. The result has been a nearly 140% increase in sales for the Flagship and Regional channels and a completely new stream of revenue through specialty products in the categories of Music, Entertainment, Lifestyle and Productivity.

Globe Iconic

Globe Iconic is a publicly accessible 36 meter glass bridge with two retail buildings currently under construction in Fort Bonifacio Global City (BGC). The Fort was previously a military base but a large scale urban redevelopment effort has turned it into one of Manila’s most desirable CBDs.

Iconic is situated on the Bonifacio High Street greenbelt which runs through the heart of  development, offering public space and much needed green within the concrete jungle of Manila. The Iconic building is strategically placed to integrate within existing site conditions by framing two public plazas that will cater both to Globe’s retail business and act as an integrated community amenity.

The structure leverages on the greenbelt and existing outdoor theater to create a retail and event space. The glass bridge will be a landmark in BGC and provide Globe with a platform to directly interact with the public through live music, performances, screenings, and release events.