Shimano Cyling World
With the purpose to engage and inspire on bringing the sport to everyone, the space offers different perspectives on cycling.
A unique immersive experiential space that draws a wide range of people from passionate cyclists to those who have not cycled since their childhood. Shimano Cycling World welcomes the visitors with a wide range of cycling-inspired touchpoints, both digital and mechanical. From informative historical exhibits to showcasing exhilarating cyclists ‘point of view’ videos that visitors can control, interact and engage with. The space will serve as a hub for cycling enthusiasts and provide an enriching tour of the whole cycling experience.