Steinway & Sons.
Driving First-hand Experiences of the Steinway Sound.
For over 160 years, Steinway & Sons have been handcrafting the finest pianos in the world ensuring “uncompromising standards of quality”.
Although a legend never dies, for the past 40 years, they were quiet in telling their stories and their next steps were to bring the integrated approach back to Steinway and connecting with the community with that luxurious sound. An integral part was to bring new communication back to the brand and connecting music enthusiasts, music makers, and Steinway owners.
We created a new digital and intuitive space that keeps the artists at the heart of the brand while awakening the musical soul of others and creating motivation to hear the Steinway sound first-hand.