Jan 2020Thoughts
The Return on Experience: For Business Success, Create Human Success
Many companies see metrics and KPIs as the drivers of success, when in fact they are the results of a less tangible force—experience. When companies make delighted customers their primary...
Read moreJul 2019Thoughts
The Damage to Brand Hong Kong – ‘Asia’s World City’ No Longer, as Singapore Comes to the Fore in Its Place
As someone who grew up in Hong Kong, what has happened there over the past few weeks has been difficult for me to observe. When Mumbrella asked me to write...
Read moreMar 2018Thoughts
Help Rebuild The Salzburg
On March 17th a fire took a turn for the worst at the building that is home to our friends at The Salzburg in San Francisco – please help in however...
Read moreFeb 2016Thoughts
Can ‘experience’ be designed?
Experiences are our emotional responses to moments in our lives. They can be shared but are rarely identical. In fact, they are entirely personal — shaped by the nuances in...
Read moreDec 2015Thoughts
The Right to Privacy: Four Ways Design Can Protect You in a Connected World
Every day, a new app or device promises to give us more control over our lives. Nest’s connected thermostat learns our routines to save energy in our homes. Nike provides...
Read moreOct 2015Thoughts
Meaningful connections: why authenticity and empathy matter for good business
Connections matter beyond what we traditionally believe. As human beings, we seek to connect in order to find meaning. In a world where we are constantly “connected” and the number...
Read moreJan 2020News
Hear Eight Inc. Speak
Join the Eight Inc. design leaders as they take the stage to conduct workshops and shape conversations around the world. January 14, 2020 FashionTech, Berlin w/ Steve Lidbury January 15, 2020...
Read moreOct 2019News
Eight Inc. x Dubai Design Week
Staged in partnership with Dubai Design District (d3) and supported by Dubai Culture and Arts Authority (DCAA) and Audi Middle East, the fifth edition of Dubai Design Week will spotlight...
Read moreJul 2019News
Globe Live Wins Australia’s Coveted Good Design Award for Design Excellence
The winners of Australia’s peak industry design awards – the highest honor for design and innovation in the country were announced at The Star on July 11th at the 61st...
Read moreJul 2019News
Eight Inc. Designs Sustainable, State-of-the-Art Bently Heritage Distillery
Carson Valley distillery and visitor experience revitalizes historic buildings and town of Minden. Experience design firm Eight Inc. has reimagined a historic site as a sustainable new distillery and visitor...
Read moreJun 2019News
Keepland Launches in Beijing
Destination for Keep’s digital community defines new ways to exercise, rest and interact offline. Experience design firm Eight Inc. has designed a flagship gym experience for digital fitness startup, Keep....
Read moreJun 2019News
Eight Inc. Appoints New Principal in Hong Kong, Chris Dobson
Dobson will lead the firm’s Hong Kong studio and develop new business across China’s Greater Bay Area. Experience design firm Eight Inc. has appointed Chris Dobson as Principal to drive...
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