Celebrating the Airtel 100th Gen Next Store - Eight Inc.

Celebrating the Airtel 100th Gen Next Store

Mar 12, 2019

Having launched the ‘Next Generation Experience Concept’ in Summer 2017, Airtel and Eight Inc. are celebrating the launch of the 100th Next Gen Store in India this week.

Bharti Airtel, India’s leading telecommunications service provider partnered with Eight Inc.​ ​to​ ​create​ ​a​ ​new​ ​store design​ ​that​ ​drives​ ​engaging​ ​and​ ​meaningful​ ​conversations​ ​with​ ​its​ ​customers.​ Airtel Next Gen Stores are part​ ​of​ ​Project​ ​Next, the company’s​ digital​ ​innovation​ ​program that​ ​aims​ ​to​ ​transform​ the ​customer​ ​experience​ ​across​ ​all of​ ​its​ ​services​ ​and​ ​touch​ ​points.

The project’s success is built on Eight Inc.’s holistic approach of experience design and the seamless integration of physical space, digital touchpoints and human engagement. ​The new​ ​stores​ ​are​ ​open​, warm and contemporary by design​,​ ​and​ ​come​ ​wrapped​ ​in​ ​digital​ ​technologies​ ​to make ​​the ​​customer​​ experience​​ highly​​ interactive ​​through ​​the ​​concept ​​of​ S​​hare,​​ Create, Experience.

“The design truly makes a difference for their customers with the experience built around facilitating better human relationships with Airtel staff and more humanized digital tools to engage with. A holistic experience that creates better human outcomes as a priority, towards better business outcomes for Airtel.” says Eight Inc. Principal Steve Lidbury.

Bharti Airtel manages 500 own retail stores and another 1,500 odd-franchise stores all of which it intends to transform. “These new stores are in line with the obsession to continuously improve the experience for our customers and win them for life with our innovative digital experience.” says Vir Inder Nath, CEO – Retail, Bharti Airtel.

Each newly launched retail store is built on insights generated through extensive studying of customer, behavior, needs, and desires that were applied in the ‘Experience Masterplan’.

​​”The​ ​latest​ ​store​ ​pilots​ ​have​ ​set​ ​a​ ​new​ ​benchmark​ ​for customer​ ​experience​ ​in​ ​Indian​ ​retail,​ ​bringing​ ​together​ ​physical​ ​space​ ​and​ ​digital​ ​innovation,​ ​all with​​ a ​​human ​​touch,​​ into ​​a​​ connected ​​experience​​ that ​​our​​ 280 million plus customers across India ​​love.” ​​concludes​ Vir Inder Nath.

Eight Inc. is looking forward to following the process of further Next Gen Store openings.

Photography by Nacasa & Partners