The Impact of ‘Return on Experience’
“The key to passion and loyalty is when you create that connection between the company values and those of its community.” – Tim Kobe
For organizations, standing out from competitors means you look at your return on experience. It is critical to not only understand the needs and desires but to anticipate the new demands a new experience may produce. Considering the human outcomes that make people connect with each other is what will drive successful businesses outcomes.
Case studies like our work with Apple, Lincoln and Virgin Atlantic Airways explain the value, experience design has brought to their business. Read more here on a recent B2BNews Network feature where Founder and CEO, Tim Kobe explains why ‘return on experience’ should be built into everything companies do.