The Apple Store
“A Mercedes per square foot. Probably the highest grossing retail store in history.”
There were only four products in the Apple line-up when they asked us to create a stand-alone retail store. We wanted to engage users, convey a clear message about the brand, and create a venue with superior visual articulation – so we built an environment designed entirely round the consumer, where service, learning and products were combined. 300 locations later, our architecture and design has contributed to an unparalleled brand following and an increase in market share that has secured Apple’s position as the leading technology lifestyle brand.