Building Community For Women.
Town Center at Corte Madera
Launching in the Town Center at Corte Madera, the Community Zone combines both physical and digital experiences to create a comfortable and useful gathering space. The zone is set to be piloted for intuitive feedback on the design solution and add value to the “she” resulting in a new vision of the Athleta Community Experience.
It is the central hub streamlined by fitness enthusiasts and designed specifically to each store location when rolled out. This new concept will open a dialogue, not just a broadcast, between Athleta and the active-lifestyle community.