Global Flagship Stores
The key was finding the right balance to reflect the modern and classic qualities of the Coach brand.
Space planning, lighting, and fixtures were all engineered to better articulate the current design palette of details with richer materials. A high level of craftsmanship and detailing helped create an understated, elegant atmosphere. A sense of scale and order was brought without changing the existing merchandising approach, and dedicating each room to a given product category allowed shoppers to explore the full breadth of Coach designs while experiencing the brand as a lifestyle.