Flagship Stores
The Gap Flagship store in the busy shopping district of Ginza is their largest representation in Asia.
We wanted to create a strong brand statement in this competitive market – and so turned their signature Blue Square into a monumental icon with a four-story corner façade, clad in a lustrous blue-tinted double-glazed panel system. Natural light permeates the ground floor retail space, with the etched glass walls subtly reflecting the light and activity of the busy streets outside, and the honed limestone floor softening and warming the material palette. The interior escalators, navigating the upper floors, themselves become a signature element, emitting a deep blue glow that subtly attracts and guides shoppers throughout the space, while making a powerful statement about a newly energized brand.
