“The digital experience did not overwhelm the warm sensibility that needed to be communicated when selling homes. Eight Inc. brought a fresh perspective to marketing residences, and the collaboration has proven to be enormously effective.” – Melissa Ziweslin, Managing Director, Corcoran Sunshine Marketing Group
Buyers start in a monumental lobby which immediately signals the development’s connection to the Hudson River through a richly ornate water rain curtain feature. Buyers transition from the lobby through a portal in the water feature into a darkened film room which presents the Waterline Square team’s vision for their unique designs.
Following the film, the buyer is guided to a soaring gallery space which introduces the location, the communal park space and the three bespoke buildings. Supporting this experience are a green wall, connecting the buyer back to Central Park and the river, as well as a large scale LED wall showing full scale views of each apartment. Signage panels flank these experiences, allowing for a deeper dive into the concepts behind each building. Adjacent to the gallery is an luxurious seating area which provides a relaxing environment in which the buyers can view the vast and unprecedented amenity package Waterline Square offers.
The technology within the space is invisible and creates a seamless buyer experience. We worked with Lutron to create a distinct system that integrates both commercial and residential lighting integration. The Corcoran Sunshine staff can control the lighting, sound system, the digital screens and and the architectural models showcasing every model unit from an iPad digital interface.
The experience journey will ensure that once the buyer passes through the secondary threshold into the three distinct building model units, they have a predefined understanding of the development, the architects, the interior designers, the amenities, and begin to initiate their decision making process of, ‘which of these three buildings do I belong in within this legendary living experience.’
Construction for the development is expected to be complete by the end of 2019.