Making The Driving Experience Better.
“The increased transparency allows customers to see our expert service team using the latest technologies and procedures when servicing their vehicles. This interaction will help customers make more informed choices.” – Fred Thomas, vice president, Goodyear Retail
Goodyear set out to rethink their retail store design to provide a better experience for customers and employees alike. We were selected to help define that experience, beginning with their new Summit Mall store in Akron, Ohio.
The Summit Mall location is the first, informal prototype for their new retail experience. Our goal was to position the Summit Mall location as the premier tire and automotive service shopping destination in the Akron service area, driven by a customer-first mindset. Within this clear and consistently branded environment. Goodyear will observe, test and develop tactics and strategies for future store designs.