China’s fastest-moving startups.
Guazi, a subsidiary of Chehaoduo Group, is one of China’s fastest-moving startups. Founded in 2015, it has grown quickly to become one of the biggest online customer-to-customer used car dealers in the country. All thanks to a model that challenges customers’ expectations of long, arduous and hazard-strewn transactions—by promising guaranteed sales and transparency, set against a tone of adventure.
Guazi’s ambitions didn’t end there. A presence in the physical world would let it do more for its customers—and engage entirely new ones. We designed the template-busting store experience that Guazi would roll out across China. We also created the new Beijing HQ for Chehaoduo Group—the stage from which Guazi is set to make bigger and bigger splashes as this exciting journey unfolds.