INSEAD - Eight Inc.

Changing The Way We Learn.

One of the world’s leading graduate business schools, INSEAD, asked us to help create a home for all creative activities at INSEAD’s Asia campus in Singapore. The new environment is a social space for collaboration, emotion, creation and change.

Creative Garage

“I had the wrong impression of design as something related to aesthetics. It’s so much more comprehensive and it involves the whole experience of the consumer and the deep understanding of people and it is essential for any business.” – INSEAD MBA student, Carolina Almeida

The raw, industrial materials create a bold contrast to the traditional school setting, making the Creative Garage a unique experience on campus. This new design studio creates space for learning through creating and collaborating. Each detail, from the moveable tables and presentation boxes, to the flexible hanging gallery, allow for a transformative space. Tiered seating on the perimeter provides a relaxed social area where students can take a break and doubles as event seating.

For over ten years, the creativity-business programs did not have a dedicated space, although the courses were taught through a focus on team design projects using an ad-hoc design studio in an old flat-room. INSEAD knew that soon enough they had to have the right infrastructure to support these increasingly popular innovation-related courses.

“This space is going to help us elevate the learning experience to a completely different level,” says Manuel Sosa, INSEAD professor of Technology and Operations management, and Director of INSEAD’s MBA Creativity-Business learning platform. The Creative Garage serves purpose to the students and the experience of the daily activities and the space become more meaningful to all those that use it.


Videography by Jeffrey Tham

Photographer by Colin Wee