Fitness goes full circle .
When fitness is your way of life, it’s about more than breaking sweat. It’s about expertize, encouragement, emotion.
Digital fitness app Keep wanted a physical focus for its users’ passion. We created Keepland—a flagship space and customer experience that neither acts, looks, nor feels like a gym.
Located in newly-developed Beijing Fun, it’s an otherworldly destination where users exercise, rest and interact in new ways—and build valuable communities face-to-face.