Zoom LeBron IV Launch
For the launch of the limited edition Zoom LeBron IV NYC shoe, a 5,500 square foot pop-up retail store was opened in Manhattan.
The installation created a biopic journey of LeBron James’ life, with a narrative experience based on a careful layering of themes relating to different periods of his life. The entrance transitioned the visitor from the outside world to Lebron’s athletic world. Sounds from this world—shoes on a gym floor and the dribble of the basketball – were played, and clear acrylic tubes suspended from the ceiling held personal objects such as his favourite cereal and a model of the housing development where he grew up. This display, coupled with wall and other tubular graphics, produced an energized urban retail experience.