Rompetrol – Litro
Litro shifts the perception of a fueling station from that of a bland, utilitarian (and sometimes scary) structure to a place that is welcoming, friendly and engaging.
The streamlined canopy is reduced to its thinnest profile possible. Made of a stressed skin structure, similar to that of an aircraft wing, the cantilevered canopy floats above the station. A soft, ambient glow of light washes the underside of the canopy and slowly changes color, echoing the aurora borealis. We imagined an ethereal destination visible from afar that invites customers to stop and take a break from the road.
The experience is designed to be simpler, easier and friendlier for customers. Lighting plays an important role in setting the playful tone and identity of the brand, but also serves to create a safer, more comfortable environment. Efficient circulation, clear visibility and wayfinding make for a smooth entry and quick exit from the pump for those looking to get in and out in a hurry. For those customers looking to relax and recharge themselves, the Litro store offers superior products and services, including cafe, exterior terrace, and free wifi.