The new Steinway website evokes a musical journey though discovery and curiosity. With more than just information and resources, it’s an interactive experience. Like each piano from start to finish, the new website is a journey of storytelling that defines the Steinway brand and value. It features easy to view information from selecting the right piano, to options for schools on the right Steinway program and news to ignite cultural conversations. Viewers are able to view Steinway artist profiles and explore further through their own websites and social media platforms. The videos ignite storytelling and capture the Steinway experience through the artisans that are involved in each step of creating the instrument and the musicians that use it.
With retail and cultural centers worldwide, the new communication allows for a central place for everyone to connect. By engaging educational and expressive experiences, the new Steinway website brings conversation back into the community.