Weltmeister Experience Center
The theme is apparent from the moment of arrival, as sliding mechanical shutters offer an enticing glimpse of the ‘observation deck’ within.
Inside, the space divides into focused storytelling domes. The bright lighting in these observatory-inspired areas contrasts to the near pitch black environment beyond. This helps visitors immerse themselves in the visual and audio narrative presented, and makes navigating the space intuitive.
We divided the domes into two sets: one set focuses on individual aspects of Weltmeister’s customer experience—from customization to simulation. The other focuses on the collective, allowing like-minded people to come together and learn how Weltmeister is rising to China’s urban mobility challenges.
As Weltmeister’s shown, nothing drives progress like a challenge.
