Physical and Digital Become One.
Shenzen Flagship Store
With competition growing, e-commerce business Xiaomi needed a retail presence where it could build more meaningful relationships with customers.
We saw an opportunity to merge physical with digital like never before. A full-height interactive display lets customers learn about and purchase products – in-store or later – using their mobile devices. The insights from these digital interactions make Xiaomi smarter, by feeding into improved design processes and sales strategies.
With less real estate needed, Xiaomi increased the products available by a factor of 10, making the space more profitable. And staff liberated from payment processing now offer customers value in new ways that promise an incredibly bright future for the Xiaomi brand.