It begins with a belief. Progress from creative thought applied to the shared challenges of our time. Designed to benefit the most while consuming the least resources. To design better means to design for better outcomes.
The purpose of design is to create value. Companies compete to create value. Value creation is a function of successful human experience creating positive human outcomes.
Business success is dependent on value creation. Companies that successfully deliver meaningful value create a competitive advantage.
Great experience are things that matter to people delivered in ways that matter to people. This creates Return on Experience.