Obvious in Retrospect
In 2002, Steve Jobs asked us to imagine a new type of destination for customers… We changed the retail landscape forever.
300+ Locations
$3T Market cap today
25+ year on going partnership
One of Apple’s best kept secrets
There were just four products in the Apple line-up when Steve Jobs asked us to reimagine retail. Our formula was simple: engage customers with a compelling brand, clear messaging and visual articulation.
We created friction-free commerce in an environment designed entirely around the customer. A scalable ecosystem where service, learning and products are combined. We created The Apple Store.
“With really good people all that matters is the work. They all know that.”
Exhibitions of design mastery
MacWorld exhibitions encapsulate the essence of Apple as a lifestyle brand. In Tokyo, New York, San Francisco and over 50 more international locations, we have designed interactive product displays, vivid graphic elements and intuitive space delineation.
The Apple Exhibition program continues as a worldwide series of events and new product launches. And, to this day we are one of just a handful of trusted external vendors working with the company.
We will do for Apple, what is right for Apple
Our journey with Apple began when Steve Jobs returned to the company. We were hired to create the environment in which to launch the revolutionary coloured iMac in tandem with the Think Different campaign. We helped to create 35 shop-in-shop pilots in Japan, to launch six months after the start of design.
As an organisation, we believe in “getting real” as quickly as possible — moving from theory and visuals to working prototypes to test strategy and measure impact.
Our work has helped Apple earn its global following and grow a market share to make it one of the world's most loved—and imitated—technology lifestyle brands.
