Designing for Health
SaladStop! began in 2009, aiming to promote a more conscious and revitalised healthy food experience in Asia. It has grown to have a presence in multiple markets across the region and beyond, dedicated to combating the 'pre-made culture' and fostering positive change through every meal served.
Healthy Food to Healthy Living
Informative to Empowering
Fuelling to Feeling
Designing for Health: Goodness You Can Feel!
SaladStop! approached Eight Inc to reimagine their brand and experience vision for a new connected experience that builds on their ethos and sustainability initiatives to create tangible value for their customers and the planet.
With our comprehensive playbook and design standards manual, SaladStop! relaunched all their brand materials across stores and media channels.
“”
Generation Metahealth
Sustainability and technological innovation have been baked into our DNA since day one and as we grow, our mission-driven focus on impact leads us to drive real change in the food industry. But for today's generations, sustainability means more than just environmental impact. It means caring about the wellbeing of individuals, of communities and of the planet.
We crafted a compelling new brand position “Goodness you can feel”, aimed at the Generation Metahealth audience – a demographic keenly focused on their wellbeing and gradually transitioning towards sustainable living.
SaladBar+
The SaladBar+ forms the focal point of the space where the ingredients display, SaladArtist and digital ledge brings a new level of innovation to the ordering experience, while emphasising SaladStop!’s values of sustainability and community.
Immersive Greenhouse Experience
We re-envisioned SaladStop's retail environment, transforming it into an immersive greenhouse experience. This included the use of reclaimed timber, an abundance of greenery, and unique location-specific art, all aimed at providing customers with a refreshing experience for both mind and body.
