Warmth, generosity and joy
We designed the next chapter of Jumeirah’s digital environment and support its ongoing optimisation over the next three years.
Complete website re-design
Brand and UX guidelines
On-going support
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A personal touch in a digital world
The new digital identity and online experience that makes every guest the protagonist of their own Jumeirah story — instilling warmth, generosity, and joy within every moment. Within a dreamy, sunlit expression of luxury, we focussed on the character of Jumeirah's properties and the emotional connections they create.
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Cohesive and human-centric
Our redesigned navigation empowers users to explore, interact, and reserve at their own pace.
Evolving from an outdated three-tiered structure to a more cohesive and human-centred system, it takes users through a vast collection of locations, hotels, rooms, and packages, all within one reservation journey.
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Dreamy vignettes
Our simplified layouts provide a platform for content to express the revitalised Jumeirah brand through tone of voice, art direction and micro-animations.
This makes room for purposeful user experiences that guide guests through the reservation journey while retaining the glamour and excitement of Jumeirah’s renowned hospitality.
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